My two teenage girls watch this show every week, and my wife does too just to be part of there lives. I really can't stomach it, it's your typical teenage angst love, loss struggles of growing up BS. Yet the main dude lead does ride, and he was been on an old Triumph for the last season or two, but buy chance I walked in and noticed, "Hey, that's a Guzzi!" Sure enough the kid is riding a new Guzzi V7 Stone black! The bike actually got a fair amount of face time too! This show is very popular with the youngness, perhaps it will help Guzzi drill into their psyche!