Read Indian's 'Choice is coming to American Motorcycles' ad in Road & Track the other day. Two page spread with "Their Way" being a group photo of H-D riders in leathers milling about smartly chatting with all their bikes on trailers ready to be towed to their destination. "The Highway" side of the ad was a pair of riders on their new 2013 Indians riding off into the distance. What a great ad, and apparent slam on H-D.
http://www.indianmotorcycle.com/en-us/Pages/home.aspx
http://www.indianmotorcycle.com/en-us/Pages/home.aspx