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Piaggio’s Sales Soar In 2019 thanks to Guzzi & Aprilia

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The Italian group finally shared its sales numbers for the last year and the results are encouraging. Across all its brands, Piaggio has sold 611,300 vehicles - 399,600 of which are two-wheel models versus 603,600 in 2018 and has increased its revenue by 9.5 percent.

Sales in the scooter segment have increased by 8.1 percent, lead by the Piaggio MP3, Liberty, and of course Vespas. On the motorcycle front, the sales increase by close to 25 percent, notably thanks to Moto Guzzi whose sales are lead by the V85 TT, which remains Moto Guzzi's top seller.

In North America, the group continues to dominate the sales in the scooter segment with 23.7 percent of the market and is now looking to expand the reach of its motorcycle lineup. The brand is already looking forward to 2020 and hopes the introduction of such models as the Aprilia RS 660 and Moto Guzzi V85 TT Travel will continue the upward growth.

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Good news. I have yet to see a V85TT on the road. I like what I've seen online but I'm looking forward to seeing it up close.
 
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