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And so it (frustratingly) begins…
- Thread starter GTM®
- Start date
Order of operations Todd. Biggest Markets receive first product. Italy, Germany, France, Switzerland. Then the remainder of most of Europe, Asia & Australia, with the USA bringing up the rear...
When you only make 53 million in sales, you cater to your largest markets.
We like to think the USA is the best at everything but when it comes to buying Moto Guzzi motorcycles, we actually suck eggs at the bottom of the barrel.
When you only make 53 million in sales, you cater to your largest markets.
We like to think the USA is the best at everything but when it comes to buying Moto Guzzi motorcycles, we actually suck eggs at the bottom of the barrel.
Oh I get it, and from a logistics standpoint, it’s all about geography too. Still frustrating to watch what you want, be enjoyed by so many others for months before you.
Truly my Brother!
Think of it this way. By the time the bikes get to us the bugs "should" be worked out.
You funny.
Todd will be working the fueling bugs out of the USA models!
I bought 13 new from 2014 to 2019 for my rental biz.
Ha! The sad part is that they really don't thank me or care, and even worse they give me the one-finger salute at most every opportunity it feels like.
Looking at May 2023 for arrivals in New Zealand, 6 pre ordered. Me being one.
The V100 Mandello Aviazone Navale is limited to 1913 units. That's very close to 50% of the annual production for all Moto Guzzi models.
Ya mean in a year or so? LOL
Those unit sales seem a bit low? I thought MG was churning out 10,000+ bikes these days?Order of operations Todd. Biggest Markets receive first product. Italy, Germany, France, Switzerland. Then the remainder of most of Europe, Asia & Australia, with the USA bringing up the rear...
When you only make 53 million in sales, you cater to your largest markets.
We like to think the USA is the best at everything but when it comes to buying Moto Guzzi motorcycles, we actually suck eggs at the bottom of the barrel.
View attachment 27459
I find the Italian sales numbers hard to believe. I recently spent 2 1/2 months living in Sicily and of all the big bikes I saw more than 75% were BMW adv’s then it was Japanese. I reckon I saw maybe 2 or 3 Guzzis. The north being more prosperous and closer to the factory maybe the numbers are different or are the Italians trying to tell us something? Maybe the BM’s were tourists? I didnt get the chance to look at their plates cos by the time I spotted them they were gone, me being stuck in traffic in a car.
Based solely upon my observations, all of Lombardy (the most economically prosperous region in all Italy), and especially Milan, is crawling with them. 
Hi, italian here, one very important aspect when buying a bike is the proximity and quality of dealers. Piaggio has very few dealers compared to the japanese brands, or even BMW, and also not equally distributed in the country. Piaggio has 93 dealers, mainly in the north and center Italy, BMW Motorrad 107, also biased towards the north, but less so.
The number of dealers is increasing and that’s good, but it will take some time to have a significant impact (and of course Piaggio/Guzzi must keep making nice, high quality and desirable bikes).
Also consider that BMWs, especially the 1200/1250 GS are consistently top sellers in Italy for years now, so there are a lot on the roads. Just in the last few years Guzzi came back on the top sales charts, thanks mainly to the V7, and also the V85TT, so there aren’t that many driving around.
I also agree with scottmastrocinque that, in northern Italy, thanks to many more dealers and a “proximity effect” to the factory, you can se a lot of Guzzi around, especially in Lombardy. I live in the ”lower” part of the “boot” and I can attest that, in the last five or so years, I see many more Guzzi around, especially V7s.
Precisely!
When you imagine 93 Moto Guzzi dealers for mostly the upper half of Italy, you see how pathetic our dealer network in North America is given the land surface it occupies.
If we were to be as well supplied with dealers as Italy is, we would literally have 350 of them.
When you imagine 93 Moto Guzzi dealers for mostly the upper half of Italy, you see how pathetic our dealer network in North America is given the land surface it occupies.
If we were to be as well supplied with dealers as Italy is, we would literally have 350 of them.
Piaggio/Guzzi US puts such insane and completely irrational demands on anyone looking to become a dealer (like I have numerous times). For those who have researched it, one can easily see why they’ll never grow here if the current corporate people and “policies” stay as-is. The newest dealer here in coastal L.A. was forced to completely update his space under Piaggio demands and design, at his expense. For sure they are trying to put people out of business before they start.
I loved when a Rep sat face to face with me and told me to open a dealer in the worst possible place in SoCal by cluelessly pointing at a map because “there’s no dealers here” - yes, for a reason moron. Idiocracy at its finest.
This “MotoPlex” idea may work elsewhere, but simply will not work here. It’s not the correct fit for most U.S. buyers. They don’t want big, overpriced and showy dealers, they want clean and attentive ones that know the product and will take care of customers when problems arise. And the financial burden for warranty work that Piaggio puts on the dealer is also idiotic and seemingly borderline illegal. They have lost lawsuits over this, yet the “policy” remains.
I love the machines, and strongly dislike the business here in the U.S. My $.02.
I loved when a Rep sat face to face with me and told me to open a dealer in the worst possible place in SoCal by cluelessly pointing at a map because “there’s no dealers here” - yes, for a reason moron. Idiocracy at its finest.
This “MotoPlex” idea may work elsewhere, but simply will not work here. It’s not the correct fit for most U.S. buyers. They don’t want big, overpriced and showy dealers, they want clean and attentive ones that know the product and will take care of customers when problems arise. And the financial burden for warranty work that Piaggio puts on the dealer is also idiotic and seemingly borderline illegal. They have lost lawsuits over this, yet the “policy” remains.
I love the machines, and strongly dislike the business here in the U.S. My $.02.
I agree completely Todd.
We would both be outstanding dealer principals. I know this for a fact. However we would be financially struggling dealers just like everybody else.
It’s the exact same BS with BMW and has been for over 20 years now.
Both BMW and Moto Guzzi make the capital investment completely out of the realm of reality.
They insist on demands for outrageously expensive facilities, signage, interiors, furnishings and fixtures of which there simply is no projections of income sufficient to support the investment with any hope of return in investment, let alone profitability.
Warranty reimbursement is the scourge of every modern dealership motorcycle shop in the USA. The manufacturers take the lion’s share of the profits but allow almost nothing held aside for warranty work.
It’s another reason why the dealers hate customers who bought their motorcycles elsewhere. There is nothing to make warranty work worthwhile. Not even a customer - dealership relationship.
It’s just not a sustainable situation and it will never contribute to any growth or market penetration.
I believe the best thing would be a string of factory owned “mini dealerships”. Just a very small, old school type shop with like 2 employees.
They don’t need mega-mall dealers like Burt’s Motorcycles…
Bean counters with MBA’s, ruin everything.
I guess I’ll just keep buying and wrenching my own motorcycles as long as I can. If they continue on this path of trying to deny self-maintenance from owners, then I will continue to ride older stuff that can still be maintained by me.
We would both be outstanding dealer principals. I know this for a fact. However we would be financially struggling dealers just like everybody else.
It’s the exact same BS with BMW and has been for over 20 years now.
Both BMW and Moto Guzzi make the capital investment completely out of the realm of reality.
They insist on demands for outrageously expensive facilities, signage, interiors, furnishings and fixtures of which there simply is no projections of income sufficient to support the investment with any hope of return in investment, let alone profitability.
Warranty reimbursement is the scourge of every modern dealership motorcycle shop in the USA. The manufacturers take the lion’s share of the profits but allow almost nothing held aside for warranty work.
It’s another reason why the dealers hate customers who bought their motorcycles elsewhere. There is nothing to make warranty work worthwhile. Not even a customer - dealership relationship.
It’s just not a sustainable situation and it will never contribute to any growth or market penetration.
I believe the best thing would be a string of factory owned “mini dealerships”. Just a very small, old school type shop with like 2 employees.
They don’t need mega-mall dealers like Burt’s Motorcycles…
Bean counters with MBA’s, ruin everything.
I guess I’ll just keep buying and wrenching my own motorcycles as long as I can. If they continue on this path of trying to deny self-maintenance from owners, then I will continue to ride older stuff that can still be maintained by me.