geodoc
Cruisin' Guzzisti
- Joined
- Oct 27, 2008
- Messages
- 205
From the Oz Guzzi Forum:
Who's next?
Got this from a Finnish Guzzi rider, via another Italian bike board:
"The administrators of the largest German language Guzzi-related
forum/portal, www.world-of-guzzi.de, have been contacted by the Piaggio
lawyers and told to stop use of the wqrd "Guzzi" in the name of the
portal...
This leaves me utterly speechless, really. What the portal has been is a
free-of-charge support point for German-language Guzzi riders and very
good advertisement for the brand.
Mind you, it was this forum that in late 2007 organized a collection and
threw a Christmas dinner party for the Guzzi factory workers,
temporarily laid off at that time. While any normal marketing department
would be ready to give their second kidney for such a customer base, the
Piaggio lawyers obviously do not - they told the WoG crew to stop
whatever they are doing or at least using the Guzzi name there."
Pretty stupid on Piaggio's part I'd say.
Who's next?
Got this from a Finnish Guzzi rider, via another Italian bike board:
"The administrators of the largest German language Guzzi-related
forum/portal, www.world-of-guzzi.de, have been contacted by the Piaggio
lawyers and told to stop use of the wqrd "Guzzi" in the name of the
portal...
This leaves me utterly speechless, really. What the portal has been is a
free-of-charge support point for German-language Guzzi riders and very
good advertisement for the brand.
Mind you, it was this forum that in late 2007 organized a collection and
threw a Christmas dinner party for the Guzzi factory workers,
temporarily laid off at that time. While any normal marketing department
would be ready to give their second kidney for such a customer base, the
Piaggio lawyers obviously do not - they told the WoG crew to stop
whatever they are doing or at least using the Guzzi name there."
Pretty stupid on Piaggio's part I'd say.